📈ROI Calculator

Calculate Return on Investment for any business decision or investment.

Investment Amount ($)

Return Amount ($)

About ROI Calculator

Measure the profitability of any investment or business decision with this ROI Calculator. Simply enter the initial cost and the gain from the investment to get the return on investment percentage instantly. Whether you're evaluating marketing spend, equipment purchases, or stock picks, ROI gives you a clear apples-to-apples comparison.

How to Use ROI Calculator

1
Enter investment cost
Input the total amount you invested or spent.
2
Enter the return
Input the total value received or gained from the investment.
3
Interpret your ROI
Review the ROI percentage and use it to compare against other investment options.

Common Use Cases

Evaluating the return on a marketing campaign
Comparing stock or real estate investment performance
Assessing whether a business equipment purchase was worthwhile
Deciding between competing project proposals

Frequently Asked Questions

What is a good ROI?

A 'good' ROI depends on the asset class and risk. Stock market investments typically target 7–10% annually. Business projects often aim for 20%+. Always compare ROI to the cost of capital.

What is the ROI formula?

ROI = ((Gain from Investment - Cost of Investment) / Cost of Investment) × 100. For example, investing $1,000 and receiving $1,200 back is a 20% ROI.

Does ROI account for time?

Basic ROI does not factor in how long the investment was held. Use the CAGR Calculator to compare investments held over different time periods.

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