💹Margin Calculator

Calculate profit margin, markup, and cost from any two values.

Cost ($)

Revenue / Selling Price ($)

About Margin Calculator

Quickly calculate gross profit margin, markup percentage, or selling price with this Margin Calculator. Enter any two of cost, revenue, and margin to instantly compute the third. Essential for pricing products, evaluating business profitability, and setting wholesale or retail prices.

How to Use Margin Calculator

1
Enter cost and revenue
Input the cost of goods sold and the selling price (or revenue).
2
Select the calculation mode
Choose whether you want to find margin, markup, cost, or selling price.
3
Apply to your pricing
Use the results to set prices that meet your profitability targets.

Common Use Cases

Setting retail prices with a target margin
Evaluating product line profitability
Comparing margins across different products or services
Negotiating supplier costs to hit margin goals

Frequently Asked Questions

What is the difference between margin and markup?

Margin is profit as a percentage of revenue (profit / revenue × 100). Markup is profit as a percentage of cost (profit / cost × 100). A 50% markup results in a 33% margin.

What is a good profit margin?

It varies by industry. Grocery retail may operate on 2–5% margins, while software companies can achieve 70–80% gross margins. Compare your margin to industry benchmarks.

How do I calculate selling price from margin?

Selling Price = Cost / (1 - Desired Margin). For example, to achieve a 40% margin on a $60 item: $60 / (1 - 0.40) = $100 selling price.